The Romantix conceptualised and directed two ‘worlds’ for the newly released Channel 4 idents.

In line with the rebrand narrative of '4 is a traveller’, the idents guide us through different worlds across Britain. In the spirit of Channel 4’s “Altogether Different’ the project was made up of different directors.

Agency: 4creative
Production: Art Practice
Post production: Time Based Arts

Different tribes of people come together at the end of a night out, populating the scene like a Caravaggio painting. A frozen moment capturing the rich tapestry that makes up The Great British Night Out.

The iconic moment in a classic love story…a first kiss in the pouring rain. This time told through a modern lens.